One of the things that always got me in trouble in real life or online was noticing things. Patterns, dots that could be connected but weren’t, the mannerisms of different people of varying political ideologies, how my first serious online girlfriend was a 50 year old man named Frank with body hair that would make Bigfoot look like Vin Diesel.
I still wonder how Frank is doing…
Meanwhile back at the main point, I noticed something recently that I should have seen coming a couple of years ago. (Hey, I said I noticed things, not that I notice them in a timely fashion!) It seems Americans go right from Halloween to Christmas, skipping over Thanksgiving in the process. At first, it sneaked under my radar because I still recognize Thanksgiving as a holiday, but in recent years society has treated Thanksgiving like Pluto in that for a while it wasn’t recognized as legit. But Pluto was always real to me, dammit, and so is Thanksgiving.
This is where things get interesting if your into that kind of thing. I did some thinking about the why, mainly because there weren’t any good football games on yet. What I landed on was the nature of the three holidays in question: Halloween, Thanksgiving, and Christmas.
Halloween used to be about the fun of dressing up in costumes, some with uncomfortable masks, roaming the streets looking for houses to go trick-or-treating. Within the past decade or so, Halloween has really changed into a consumer-driven affair (with a side trip into Slutty Costume Land) where everyone has to have the best candy or costume to participate.
Similarly, Christmas had a different tone in the past than it does now. What was once a time to celebrate with family and friends with killer egg nog made with rum so strong it could double as paint thinner turned into a holiday where you hear “buy buy buy” more than N’Sync on an infinite loop. This is when stores, malls, gallerias, and other sources of yuletide commerce make most of their money. And if you’re not getting the hottest gifts for the people you love, you’re just a horrible human being.
Then, there’s Thanksgiving. Aside from being a professional and college football mecca, people just don’t pay as much attention to it as they used to, mainly because there’s no real commercialization that can be done. We’re already invested in buying turkey, ham, side dishes, and pies, so there’s no real kickback, as it were. Nothing that would make us want to go out and spend a lot of money.
And therein lies the problem.
It’s not that Thanksgiving is a bad holiday by any means. It’s just not as sexy, literally and figuratively. Thanksgiving is a time for self-reflection, appreciation for what we have, and a joy that can’t be bought with a gift receipt. The only real consumption going on involves food.
Which brings me to another discovery: we’re no longer a capitalist society. That may come as a shock to the capitalists out there, but we’ve moved into a consumerist society. Leftists will tell us this is an outgrowth of capitalism, but these are the same nozzleheads who consider Robert Reich and Paul Krugman respected economists, so I wouldn’t put much stock in their economic knowledge.
Capitalism has some rules to it, some of them right out of social Darwinism, others out of Ayn Rand’s objectivism. But one rule that is central is not to fuck with your potential customers in such a way they are unable or unwilling to buy your stuff. That’s the moral core of capitalism. After all, if your products or services cause people to die, not only is it going to reduce your customer base, but it’s going to cause bad PR and lead to the ruin of your business.
Where consumerism deviates from that is the companies will continue to nickel and dime you wherever they can, and people don’t consider that to be a deal-breaker. We’ve seen this (and by “we’ve” I mean “I’ve” because I really don’t have a life) in video games through microtransactions. Basically, microtransactions are way games convince people to buy their way to a chance at success or a cooler look, which totally looks good on a resume.
Although it’s easy to dismiss microtransactions as something only gamer nerds have to deal with, it’s gotten into the automotive market, where car companies are now selling subscriptions for automatic start capability. And that’s in addition to such things like OnStar and SiriusXM that are nice to have, but not absolutely necessary to drive a vehicle. And I say that as a guy who likes to listen to music and comedy while driving and being able to call someone if I get into an accident. More so the former than the latter, mind you.
And you know what? There are dipshits willing to pay for it! As much of a capitalist as I am, I draw the line at making people pay for stuff that should be standard issue or that will give people advantages others wouldn’t have. But there are people who only see the ends justifying the means and leave it at that. As long as they get ahead, fuck everyone else, right?
Yeah, about that. With this shift in morality (if you can call it that anymore), there’s been a corresponding shift in egotism, which makes the consumerism side of this matter even more troubling. When your self image is tied up in material goods or even the perception of material wealth, you’re willing to do anything to do better than anyone else so you get that dopamine hit.
Which explains the push for the best Halloween candy and costumes and the biggest, brightest Christmas tree and outdoor decorations, and the hottest gifts for under the tree. But you know one holiday that has nothing to do with any of those ego-driven pursuits?
Arbor Day. But also Thanksgiving.
When it comes to egotists, anything that doesn’t directly serve the “me” in a wide enough scale is not worth pursuing. And Thanksgiving tends to be more of an intimate affair, one where people think of others in some fashion or another either when feeding family, friends, or even the less fortunate. Aside from food selfies, there’s not a lot of traction to be gained on social media. In short, there’s nothing in it for them to think of someone else’s needs during this time of year.
And that’s what’s driving the “War on Thanksgiving.” Hey…that could be the name of a movement, maybe one that could generate millions of dollars.
Nah. Nobody would buy into it.
Anyway, the point I’m getting at (finally!) is we shouldn’t skip Thanksgiving to get an early jump on Christmas. I mean, stores are already prepping for Christmas while Halloween items are just hitting the shelves, so they’ve got that covered. Not to mention, they’re just putting out swimwear and putting all their winter coats on the clearance racks.
Outside of the stores, we can do a bit more about not letting consumerism take over our lives. Yes, I know we want to get out loved ones the best we can afford, but it doesn’t mean we have to overlook a major American holiday to get a head start on, well, consuming something other than turkey and dressing. There’s a reason Thanksgiving exists, people! For one, it’s to start political discussions so you can weed out your Christmas card lists. But more importantly, it’s to take a moment to appreciate humanity as a whole. Even if you don’t buy the Americanized story of Thanksgiving, just enjoy the food, fellowship, and football. We can all act like civil human beings for one day, right?
Well, considering I’m still banned from Boston Market for an incident my attorney has advised me not to explain, most of us can.
