I’ve written about this before in previous incarnations of this blog. Unfortunately, those posts have been lost. So this gives me the ability to revisit this topic.
The best social media platform of all time. The undisputed king. Is none other than: Email.
Yes email. A humble form of communication we use every single day in both our personal lives and corporate lives. This was the first social media platform, even before it had a name.
We shared photos, news, and information with our friends and family over email. Some of us had an email list service while most just CC’d or BCC’d a multitude of friends with the content.
In turn, we could share it (forward) to others who were not on the list. We could comment (reply back) and carry on a conversation of the subject. “Likes” exist in the form of a comment/reply that it was something the reader liked hearing about.
If a message got forwarded to you, you could reply back to the sender and ask to get future emails. In today’s social media platforms, you would be now a follower or added to the “friends” list. All the same concept when using email.
Now of course today, most of the younger generations have an email account of some kind because it is necessary to sign up for other services. But they just don’t utilize it. They prefer texting and various forms of instant messaging.
Email chains and lists are still in use today however and will continue to be in use for the foreseeable future. Thousands of conversations are being had every day over email.
So if you are tired of the social media platforms that give you ads. Restrict your content. Or even ban you outright. Try email. Build your community there. Tried and true.